Lucas Cannon
Founder & CEO
The people behind OptimizeIt
OptimizeIt. Built from the work.
Started with the daily realities of running a moving company. Built to connect the people, projects and decisions behind a service business.
An operator’s perspective
Good software should make the next step clearer.
Lucas Cannon built OptimizeIt from his experience running 5 Star Moving. Quotes, missed inquiries, dispatch changes and paperwork should not require a stack of disconnected tools.
Today, OptimizeIt brings those workflows together for movers and service businesses, with Opti supporting the team inside the product.
See the platformOur team
People who know the operation.
Ali Hushyar
CTO
Dan Frohnen
CMO
Kevin Karera
Strategic Account Executive
See the work, not just the promise.
Explore the real product screens and the workflows behind the features.
Your next project starts here.
14-day free trial. No credit card required to start.